From 0 to 100, how to generate leads?

Photo by david latorre romero on Unsplash

A Supercar sprints from 0 to 100 km/s in less than three seconds.

Pretty similar to a Supercar, one of the biggest challenges for a sales team, it is to react as fast as possible to customer’s requests. Any small, tiny or micro insight can generate business. It looks super easy, but of course, it is not, there are some considerations :

1. not always the request is direct and understood by the sales team immediately;
2. the sales team has to be in the right place at the right time to get information, before others;
3. the sales team should have always updated knowledge to understand the customer’s request;
4. the sales team needs to do some actions to get useful leads;

Complete journey to convert a Stranger to Buyer

I usually use this schema to clarify the buyer journey to my sales team:

Let’s get in detail each stage:

Strangers: has a need, but still doesn’t know how to solve or whom to contact. It usually starts to search online or ask other people to gain knowledge.

Subscriber: the classical example, your company has a website, talking about a specific product or solution, with a big…