How should I sell?

Sales methodologies and how to understand the sales activities

Francesco Sbaraglia
6 min readOct 20, 2020

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Photo by Stephen Leonardi on Unsplash

In the past years, I have been reading a lot of books and articles about sales and I participated in sales training and I tried to adopt my learnings into my daily business. Overall this is what I learned from my experiences:

The first rule is, to know about and to always be up to date about any existing and new sales methodologies and then choose the one that fits the best to your business.

A very common and fatal mistake of a salesperson or a sales team is to place their need to sell above anything else and making it at the center of the sales process, forgetting that the focus of a sales activity is to support the prospect in his purchase decision.

Adopting a sales methodology, the customer will be placed at the center of the sales process in a simple and natural way.

Let’s dive into some of the sales methodologies mostly used:

  1. Product selling
  2. Solution selling
  3. A.I.D.I.n.c. selling
  4. Inbound selling

Product selling:

It is all about price and only price

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Francesco Sbaraglia

Francesco is Site Reliability Engineering Architect and DevSecOps SME. He is expert in hybrid multi-cloud architecture, K8S, AIOps and Chaos Engineering